With nearly all the business activities shifting towards the online platform, companies are creating various marketing campaigns to sell their products and services. According to recent data, as many as 90% user visits to a website doesn’t end in a transaction. So, all the E-commerce platforms use the digital and non-digital mediums to improve the visit to transaction rate.
The strategies used to promote your business through Social Media Marketing, PPC, Content Marketing, Email Marketing campaigns together constitute E-Commerce Marketing. The goals of E-Commerce marketing are very clear and straightforward, to convert a prospect into a customer and to make an existing customer into a loyal one.