Email Marketing is an effective marketing strategy for sending emails to customers and prospects. An effective email marketing strategy can very well convert a prospect into a customer or a one-time customer into a frequent and loyal buyer.
You may think that email marketing is not that effective or engaging but you couldn’t be more wrong. Let me show you some stats to change your mind.
- According to a research in 2015, for every 1 INR you spend on email marketing, you will get 35 INR as ROI.
- There are 3 times more email accounts than Facebook and Twitter combined.
- Its 6 times more likely to get your ad clicked through email than through Twitter.
- More than 90% of customers check their emails on a daily basis.
- The average order value o a customer through email marketing is 3 times of customers came through social media.